Google Maps is one of the most utilised platform in the world. A key functionality of the application is to make your business easier to find. Google can only retain the crown for the most used navigation application if the data that it holds is both accurate and relevant.

When on the go, consumers increasingly turn to Google Maps on their mobile device to find businesses around them. Users turn to Google Maps to search for terms like “restaurants near me” or “supermarket near me”, when bussines information fully provided, they can quickly get an idea if the place is a suitable match to what they wish to purchase, experience or visit.

Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. Google algorithms might even decide that a business that's farther away from customer location is more likely to have what he looking for than a business that's closer, and therefore rank it higher in local results if provided bussines information gives more information about it.